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Sports Memorabilia Store Business Plan Template – Instant Download

What’s Inside · Pricing & Costs · Compliance · FAQs

Turn your passion for collectibles into a profitable storefront or online shop. Whether you’re focused on PSA or Beckett-graded trading cards, Fanatics jerseys, signed baseballs, or vintage autographs, this professionally written template gives you a lender-ready structure you can edit fast.

Delivered instantly in Word and PDF, it’s SBA-aligned and includes realistic startup budgets, authentication workflow notes, and a complete 3-year financial forecast. Use it for bank loans, landlord negotiations, or investor presentations with confidence.

Built for U.S. lenders and real memorabilia operations—card shows, eBay/Whatnot, COAs, and inventory turns are all addressed.

About BPlanMaker: We build U.S., SBA-aligned templates reviewed quarterly for clarity and accuracy. Each plan includes an editable 3-year forecast and plain-language operations. Citations appear where data is used.

Quick Answer: This SBA-ready plan helps you open a profitable sports memorabilia shop by showing lenders how you’ll source inventory, authenticate (PSA/Beckett/JSA), price graded vs. raw items, market on eBay/Whatnot/social, and present a believable 3-year forecast.

  • Format: Word (editable) + matching PDF
  • Models: brick-and-mortar, online, or hybrid
  • Includes authentication & COA workflow notes
  • 3-year forecast with inventory turns and breakeven

What’s Inside

Executive Summary — Concept, target customers, store model (retail, online, hybrid), funding ask, milestones.

Products & Services — Trading cards (Topps/Panini/Upper Deck), PSA/Beckett-graded items, Fanatics apparel, autographs with COAs, mystery packs, consignment.

Market Analysis — Collector niches, card-show traffic, eCommerce growth, local competitors, pricing lanes.

Operations — Intake & authentication, COA management, POS/inventory, shipping & fulfillment, buy-list rules, security.

Marketing — Social & live selling (Whatnot), email/SMS, eBay promos, athlete signings, events, loyalty.

Management — Owner roles, staffing & scheduling, vendor/distributor accounts, KPIs, advisers.

Financial Forecast — Startup budget, inventory turns, graded vs. raw margin mix, breakeven, 36-month projections.

Methodology (How the Plan Is Built)

  • SBA-style order for lender readability.
  • Revenue modeled by channel (in-store, live selling, marketplaces).
  • COGS/margin mix for graded vs. raw inventory; turn targets.
  • Breakeven based on fixed costs + contribution per sale.

Compliance & Licensing (U.S.)

  • Business registration, sales tax permits, and resale certificates.
  • Authenticity practices: COAs, provenance logs, anti-fraud intake.
  • eCommerce policies: returns, disclosures, platform terms.
  • In-store security standards and loss-prevention SOPs.
  • Event rules for card shows (cash handling, insurance riders).

Who Should Use This Plan?

  • Collectors opening a storefront
  • eBay/Whatnot sellers expanding offline
  • Entrepreneurs seeking SBA or bank loans
  • Sports venues adding retail revenue
  • Investors targeting collectibles

Why Choose This Business Plan?

Consultants charge hundreds and can slow you down. This template downloads instantly, is formatted for lenders, and speaks real memorabilia operations—authentication, COAs, card-show sourcing, eBay/Whatnot sales, POS setup, and margin math.

Key Risks & Mitigations

  • Counterfeit risk → intake SOP with PSA/Beckett/JSA and provenance logs.
  • Price volatility → comp-based pricing and fast inventory turns.
  • Platform dependence → diversify channels (local + live + marketplace).

Pricing & Costs / Break-Even

Use recent comps to price graded items; set floors for raw. Forecast turns by category, then model contribution margin after fees (marketplace, payment, shipping). Breakeven toggles show required monthly sales to cover fixed costs.

How Do I Build a Buy-List?

Publish categories you buy, set cash-offer thresholds by grade/pop, and require IDs plus COA review. Update weekly based on comps and demand.

Which Channels Should I Start With?

Open with a hybrid: local shop + live selling (Whatnot) + marketplace (eBay). Add athlete signings and show circuit once cash flow stabilizes.

BPlanMaker — Sports Memorabilia Business Plan Template (U.S., SBA-aligned)
Buy Now – Sports Memorabilia Plan Instant Download – Start Today

Industry Snapshot (U.S.)

The U.S. sports memorabilia market draws steady demand from lifelong fans, breakers, and investors who value authenticity and scarcity. Trading cards and autographed items benefit from strong online marketplaces and growing event exposure. Hybrid retailers combine in-store merchandising with live selling and marketplace listings to diversify demand and improve turns.

Sources: U.S. Census Bureau — Quarterly Retail E-Commerce (Aug 2025); eBay Inc. — Company Results & GMV Highlights (2024–2025).

What You’ll Turn In / What You’ll Customize / What’s Not Included

What You’ll Turn In

  • Polished business plan (Word & PDF)
  • Use-of-funds and 3-year financial forecast
  • Operations outline: intake, authentication, COAs, shipping
  • Marketing plan for events, eBay/Whatnot, and social

What You’ll Customize

  • City, store size, staffing, hours, security
  • Inventory mix (graded vs. raw, apparel, autographs)
  • Pricing rules, buy-list, and cash-offer thresholds
  • Local partnerships, card-show schedule, and events

What’s Not Included

  • Third-party software subscriptions (POS, marketplaces)
  • Legal/tax advice or formal appraisals
  • Inventory supply or autograph verification services

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Helpful Reads

Frequently Asked Questions

Can this work for an online-only store?▾
Yes—workflows include eBay/Whatnot/Shopify, shipping, packaging, and feedback strategies.
Does it cover authentication and grading?▾
Yes—PSA/Beckett/JSA intake steps, COA handling, and graded vs. raw pricing guidance.
Is it SBA and investor-ready?▾
Yes—SBA-aligned structure with a 3-year forecast and clear use-of-funds.
What startup costs are included?▾
Licensing, buildout/fixtures, starting inventory, grading/authentication, POS, insurance, signage.
How fast can I customize and present?▾
Most founders update names, city, pricing, and inventory mix in an afternoon and share a polished PDF the next day.

Ready to Open Your Sports Memorabilia Shop?

Every week you wait, competitors capture collectors and consignors. This template helps you launch with lender-ready clarity.

Start with a data-driven, funding-friendly plan investors trust — download, edit, and launch today.

Buy Now & Download Instantly – Start Your Memorabilia Store

Version: v1.00 • Update cadence: reviewed quarterly for accuracy

Questions before buying? Email email@bplanmaker.com — we respond fast.

Last updated: October 2025 by BPlanMaker.

Templates are educational business documents, not legal or tax advice.

BPlanMaker

Sports Memorabilia Business Plan Template – Instant Download

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