Used Sports Equipment Store Business Plan – Start a Profitable Sporting Goods Resale Shop

This professionally written business plan template helps you launch or grow a used sports equipment store. Perfect for entrepreneurs focused on resale and trade-in sporting gear — from baseball bats to hockey pads, cleats, bikes, and more. It's fully editable in Microsoft Word and PDF format and includes everything you need to secure funding or run your operation efficiently.

Designed with both brick-and-mortar and online resale shops in mind, this plan includes profit forecasts, intake/payout systems, local marketing strategies, and operations planning to get your store up and running quickly.

What’s Included in the Plan:

1. Executive Summary: Mission, niche focus (youth sports, specialty gear), startup goals, and store location

2. Products & Services: Used gear resale, store credit, rentals, seasonal gear, team donations, sharpening & maintenance

3. Market Analysis: Local schools, sports leagues, active families, resale trends, competitors like Play It Again Sports

4. Facility & Operations: Inventory system, trade-in procedures, layout for gear display, repair station details

5. Sales Strategy: Social media ads, league partnerships, local sponsorships, referral discounts, school events

6. Management Structure: Owner-operator, gear specialists, intake staff, repair tech (optional)

7. Financial Forecast (3-Year): Startup costs, trade-in margin model, rental income, seasonal profit cycles, break-even timing

Who This Plan Is For:

– Entrepreneurs launching a used sporting goods shop
– Parents and athletes opening a resale gear store
– Franchise buyers (e.g., Play It Again Sports)
– Sports leagues creating a gear exchange business
– Resellers or SBA loan applicants seeking funding