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Sports Bar & Brewery Business Plan Template – Instant Download

Imagine game day with a packed house, your craft taps pouring, and a bar team that runs like clockwork. This professionally written sports bar & microbrewery plan gives you the structure lenders expect—from equipment choices (Ss Brewtech, Blichmann) to draft systems (Perlick, Micro Matic) and liquor-licensing steps.

Delivered instantly in Microsoft Word and a matching PDF, it’s SBA-aligned and includes a detailed 3-year financial forecast, startup budget, staffing model, and marketing calendar. Edit for your city, capacity, and menu, export to PDF, and present with confidence.

Built for U.S. lenders and investors. Designed to help you go from idea to funded and operating—fast.

Fully customizable. Instant access. Investor-ready.

BPlanMaker specializes in lender-style business plans for U.S. startups and expansions. Each template is editorially reviewed for SBA structure, clarity, and realistic assumptions. Sources are documented and refreshed quarterly.

Quick Answer: Use this sports bar + microbrewery plan to show lenders exactly what they want: equipment and licensing, staffing and game-day programming, and a 3-year forecast you can adjust in minutes. It’s SBA-aligned and ready for banking and landlord meetings.

  • Format: editable Word + matching PDF
  • Coverage: startup costs, capex, labor & prime cost targets, cash flow
  • Built-in: marketing calendar, reservation/event plan, staffing schedules
  • Forecast: 36-month P&L, breakeven, and use-of-funds

What’s Inside

Executive Summary — Concept, location thesis, funding request, opening milestones.

Products & Services — House-brewed beers, guest taps, bar menu, big-screen packages (NFL Sunday Ticket, ESPN+), merch.

Market Analysis — Fan demographics, neighborhood traffic, competition map, craft-beer demand trends.

Operations — Brewhouse & draft systems, kitchen layout, staffing schedules, vendor sourcing, compliance, QA.

Marketing — Game-day events, happy hour & loyalty, influencer ties, social ads, team partnerships.

Management — Ownership roles, brewmaster profile, org chart, compensation plans.

Financial Forecast — Startup costs, sales mix, breakeven, cash-flow timing, 36-month projections.

How This Plan Is Built

  • SBA-style structure lenders recognize.
  • Editable assumptions: seat count, turns, draft yield, check average, capex, labor model.
  • Cash-flow modeling for deposits, payroll, and vendor terms.
  • Risk notes and mitigations for licensing, staffing, seasonality.

Compliance & Licensing (U.S.)

  • Liquor license (state/local) and brewery permits; health department approvals.
  • ABC/TABC equivalents, server permits, food manager certifications.
  • Occupancy, fire, signage, and music/public performance licensing.
  • Insurance: liquor liability, GL, workers’ comp, equipment breakdown.

Who Should Use This Plan

– Entrepreneurs opening a sports bar or brewpub
– Brewmasters moving into taproom ownership
– Restaurateurs adding a craft beer concept
– Investors funding nightlife/hospitality projects
– Multi-unit operators and franchise buyers

Why Choose This Business Plan

Consultants can take weeks and charge hundreds. This template is formatted for lenders and speaks the real mechanics of sports bars and microbreweries—equipment specs, licensing, staffing, programming, and believable margin math—so you win credibility and move faster.

Key Risks & Mitigations

  • Licensing delays → prerequisite checklist and phased opening plan.
  • Labor & prime costs → menu engineering, schedule templates, weekly KPI review.
  • Seasonality → tentpole calendar, off-season events, wholesale/catering add-ons.
  • Cash flow → deposits, vendor terms, targeted safety stock.

Pricing & Costs / Break-Even

Set average ticket by day-part, draft yield %, batch size, seat count, and turns. The model calculates contribution margin by category (beer/food/bar) and shows monthly break-even based on labor + prime-cost targets.

Adjust capex (brewhouse, draft lines, kitchen), working capital, and opening inventory to see cash needs and payback under conservative, base, and stretch scenarios.

How Many Taps & Screens Should I Start With?

Many first-time operators launch with 8–16 taps and a screen layout that protects sightlines from core seating zones. The plan includes a layout note so you can test capacity, staff coverage, and view angles before build-out.

What’s the Best Game-Day Marketing Mix?

Combine a predictable tentpole calendar (rivalry games, playoffs, PPV) with loyalty offers, shareable menu items, and merch drops. The template includes an editable calendar and budget lines for social, local partnerships, and influencers.

BPlanMaker — Sports Bar & Brewery Business Plan Template (U.S., SBA-aligned)

Industry Snapshot (U.S.)

Sports-led hospitality thrives on event calendars, community, and a strong beer program. Craft breweries continue to anchor neighborhood foot traffic, and on-premise bar revenue benefits from live sports and local team allegiances. Lenders look for realistic capacity, day-part strategy, and disciplined cost control on labor and prime costs. A hybrid taproom-plus-sports format benefits from cross-selling (pints, flights, food, merch) and predictable tentpoles (playoffs, rivalry games, PPV).

  • ≈9,800 U.S. craft breweries operated in 2024.
  • Food services & drinking places sales were near record levels through 2024–2025.

Sources: Brewers Association — National Beer Stats (2025); U.S. Census — Retail: Food Services & Drinking Places (2025).

What You’ll Turn In

  • Polished lender-style plan (Word & PDF)
  • Use-of-funds and 3-year financial forecast
  • Operations outline (brewhouse, draft, kitchen, staffing)
  • Marketing calendar (game days, happy hours, launches)

What You’ll Customize

  • Batch size, tap count, TV layout, seating plan
  • Menu, pricing, and promotions by day-part
  • Licensing timelines and vendor contracts
  • Staffing model, KPIs, and cost controls

What’s Not Included

  • Legal/tax advice or permit filing services
  • Third-party subscriptions (POS, streaming, payroll)
  • Construction, design, or branding services

Related Products

Microbrewery Business Plan
Liquor Store Business Plan
Wine Tasting Bar Business Plan

Helpful Reads

Stay Ahead of Trends: Adapt to Market Changes Today
Master Sourcing Products for Your E-commerce Store

Frequently Asked Questions

Is this plan SBA and investor-ready?
Yes. It follows a lender-recognized format with a complete 3-year forecast and clear use-of-funds.
Can I tailor it to my brewhouse and TV setup?
Absolutely—adjust batch sizes, draft lines, seating, and screen layouts. Swap in your vendors and permits by state.
Does it cover licensing and compliance?
Yes—liquor licensing, health codes, and brewery permits with editable timelines and responsibilities.
How fast can I customize and present?
Most owners can update names, seating, capex, and pricing in an afternoon and share a polished PDF the next day.

Ready to Open Your Sports Bar & Brewery?

Every week you wait, competitors grab the best locations and early customers. This template saves $700+ in consulting fees and gets you lender-ready fast.

Start with a data-driven, funding-friendly plan investors trust — download, edit, and launch today.

Buy Now & Download Instantly – Start Your Sports Bar

Version: v2025.10 • Update cadence: reviewed quarterly for accuracy

Questions before buying? Email email@bplanmaker.com — we respond fast.

Last updated: October 2025 by BPlanMaker.

Templates are educational business documents, not legal or tax advice.

BPlanMaker

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