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Microbrewery Business Plan Template – Instant Download

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✔ SBA & Lender Approved Format — Built to meet funding requirements
✔ Trusted by Entrepreneurs Nationwide — Used by business owners in all 50 states

Microbrewery Business Plan Template – Instant Download

Opening a craft taproom or brewpub? This professional, human-written plan gives lenders and investors exactly what they expect while still sounding like a real brewer. From small-batch schedules and rotating taps to can releases and merch, it maps the business you’ll run on day one.

Instant Word/PDF download with a clean 3-year forecast and editable assumptions. Use it for SBA and bank loans, investor decks, landlord approvals, or hybrid concepts (nano system, brewpub kitchen, production + taproom, limited self-distribution).

Built for U.S. markets. Fully customizable. Investor-ready.

BPlanMaker craft vertical: we follow current U.S. taproom and brewpub economics, ABC/TTB considerations, and lender-style formatting so your plan doesn’t get flagged as hobbyist or DIY.

Quick answer: A fundable microbrewery plan proves demand, ties brewhouse capacity to sales by pint, flight, crowler, can, and keg, and shows a 36-month forecast that connects revenue to labor, rent, COGS, and distribution. This template gives you that structure — ready to edit and present.

  • U.S. focus with SBA-aligned sections and a 3-year forecast (batch yields, ARPV, labor, rent, CAPEX).
  • Operations mapped to real processes (brewhouse → cellar → bright → draft/can; cold-chain & QA).
  • Tiered offers modeled for margin (taproom pours, memberships/mug club, events, wholesale add-ons).

What’s Inside

  • Executive Summary — concept, location, target drinker, funding ask.
  • Products & Services — flagships, seasonals, flights, crowlers/growlers, memberships, tours, merch.
  • Market Analysis — local demand, competitor map, distribution options, price positioning.
  • Operations — brewhouse flow, cellar schedule, cold-room, draft system, supplier terms, QA.
  • Marketing — release cadence, events, collabs, email/SMS, festivals, wholesale sampling loop.
  • Management — founder bios, key certs, staffing by daypart, advisor roles.
  • Financial Forecast — 36-month P&L/cash flow, batch yields & COGS, break-even timing, use of funds.

How This Plan Is Built

  • Starts with demand signals (presales, events, collabs, list).
  • Capacity-first model: bbl/month → format mix (pint/flight/can/keg).
  • COGS by format + allowances for keg/can loss.
  • Service staffing for peak weekends; lean weekday coverage.
  • Wholesale/self-distro modeled as incremental, not main revenue.

Compliance & Licensing (U.S.)

  • Federal (TTB): Brewer’s Notice, premises/control, recordkeeping.
  • State/local alcohol: producer/brewpub license, self-distribution rules (where allowed).
  • Health/building: layout, venting, occupancy, food-service (if brewpub).
  • Insurance: GL, liquor liability, property, workers’ comp.

Final requirements vary by state — verify with your ABC/local authority.

Who Should Use This Plan

— SBA or bank loan applicants opening a taproom or brewpub
— Homebrewers going pro with a nano system
— Production breweries adding a tasting room or can line
— Founders seeking angels or community crowdfunding
— Operators needing a landlord-ready package and 3-year forecast

Why Choose This Business Plan

Lenders fund clarity, not vibes. This template mirrors what underwriters look for and saves around $700 versus a consultant. It downloads instantly, is SBA/investor-ready, and includes specifics most plans miss — batch scheduling, cellar capacity, taproom-first margin logic, distributor splits, and realistic staffing.

  • Risk: slower taproom traffic → Mitigation: mug club, release nights, food truck partners.
  • Risk: packaging/hops cost spikes → Mitigation: alternate SKUs, supplier terms, dynamic pricing.
  • Risk: license delays → Mitigation: parallel landlord + alcohol + health processes.

Pricing & Costs: taproom pours, cans, and wholesale

Price for taproom margin first (pints and flights), then layer crowlers/growlers, cans, and limited wholesale. Model per-format COGS, add packaging and seam/keg loss, and only then add distributor splits. The 3-year forecast in this template shows contribution by channel so lenders see how you’ll protect profit.

How do I write a microbrewery business plan?

Lead with demand proof (presales, events, collabs), map brewhouse capacity (bbl/month) to sales mix (pints, flights, cans, kegs), and include a 36-month model that ties revenue to labor, rent, utilities, and COGS. Add licensing steps, QA, and a release calendar so banks see a believable path to break-even.

Can I use this for a brewpub with a kitchen?

Yes — add BOH labor and equipment, keep food and alcohol tracked separately, and show that taproom revenue still carries strong margins.

BPlanMaker — Microbrewery Business Plan Template (U.S., SBA-aligned)
Buy Now – Microbrewery Plan Instant Download – Start Today

Industry Snapshot (U.S.)

Taproom-led craft concepts have held up in 2024–2025 on the strength of local-brand loyalty, events, and direct-to-consumer margins. Operators who publish a release calendar, run mug/membership clubs, and control weekend staffing generally show steadier cash flow. This template models that reality — taproom first, wholesale as incremental, and tight labor controls across slower weekdays.

Sources referenced in this section: recent U.S. craft brewing industry statistics (2025) and federal employment snapshots for hospitality/food & beverage (2025). For full methodology, see your internal sources page or blog hub.

What You’ll Turn In / What You’ll Customize / What’s Not Included

  • What You’ll Turn In: Complete SBA-style plan (Word & PDF), 3-year forecast, capacity & staffing tables, lender-ready assumptions.
  • What You’ll Customize: City & trade area, batch size and schedule, pricing, release cadence, staffing, rent & equipment lines.
  • What’s Not Included: Physical equipment, alcohol licensing, legal/tax advice, or third-party software.

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Frequently Asked Questions

Is this plan SBA-compliant?▾
Yes — lender-recognized outline, taproom-first revenue logic, and an editable 3-year forecast.
Does it cover alcohol licensing steps?▾
It calls out core U.S. brewery requirements (TTB, state/local alcohol, health, insurance). Final steps depend on your state.
Can I model a nano or pilot system?▾
Yes — reduce bbl/month, limit SKUs, keep taproom as the main revenue channel, and grow distro later.
Does it include merch and events?▾
Yes — events, memberships/mug clubs, and merch lines are modeled as incremental revenue to stabilize cash flow.
How fast can I customize it?▾
Most founders complete a lender-ready draft in under a day — swap in site, batch schedule, pricing, and staffing.

Ready to Open Your Microbrewery?

Every week you wait, nearby taprooms win your neighborhood. This template saves $700+ in consulting fees and gets you lender-ready fast.

Start with a data-driven, funding-friendly plan investors trust — download, edit, and launch today.

Buy Now & Download Instantly – Start Your Brewery

Version: v1.01 • Update cadence: reviewed quarterly for accuracy

Questions before buying? Email email@bplanmaker.com — we respond fast.

Last updated: October 2025 by BPlanMaker.

Templates are educational business documents, not legal or tax advice.

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