
BPlanMaker


✔ Instant Digital Download — Access your plan immediately after payment
✔ SBA & Lender Approved Format — Built to meet funding requirements
✔ Trusted by Entrepreneurs Nationwide — Used by business owners in all 50 states
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Microbrewery Business Plan Template – Craft Taproom & Brewpub, Investor-Ready
You’ve priced kettles, toured warehouse bays, and sketched your taproom on a napkin—but the plan that gets the bank to say yes still feels out of reach. This human-written template speaks the language of lenders while sounding like a real brewer: small-batch recipes, rotating taps, can releases, and merch. We reference gear brewers actually use—Ss Brewtech, Blichmann, Spike Brewing, Micro Matic, Kegco—and the tools you’ll run on day one, from Square or Clover POS to QuickBooks.
Instant Word/PDF download, fully editable. SBA-compliant structure with a clean 3-year forecast. Use it for bank/SBA loans, investor decks, landlord approvals, or to model hybrid concepts (nano brewery, brewpub kitchen, production + taproom, self-distribution, canning runs with PakTech handles and Wild Goose/Oktober seamers). Download today, pitch tomorrow.
Fully customizable. Instantly downloadable. Investor-approved.
What’s Inside the Business Plan?
Executive Summary – A lender-ready snapshot of your concept, location, target drinker, funding request, and milestones.
Products & Services – Flagship/seasonal SKUs (Citra/Mosaic IPAs, lagers, stouts), flights, crowlers/growlers, canning/kegging (Micro Matic, Kegco), taproom food add-ons, tours, merch, memberships; POS via Square/Clover and ecommerce beer merch with Shopify Payments.
Market Analysis – Local demand, competitor map, distribution options, and tasting-room economics backed by realistic foot-traffic assumptions and price points.
Operations Plan – Brewhouse flow (mash to bright), cellar schedule, cold-chain, QA, keg/can logistics, supplier terms (malt/hops/yeast), and compliance checklists.
Marketing Strategy – Untappd releases, Instagram drops, email/SMS lists, mug clubs, collabs, soft-openings, festivals, and wholesale sampling cadence.
Management Overview – Founder bios, certifications (Cicerone, ServSafe), staffing by daypart, advisor roles, and vendor relationships.
Financial Forecast – 36-month P&L, cash flow, balance sheet, batch yields, COGS by style, canning run math, break-even timing, and use of funds.
Who Should Use This Plan?
– SBA or bank loan applicants opening a taproom or brewpub
– Homebrewers going pro with a nano system
– Production breweries adding a tasting room or can line
– Founders seeking angels or community crowdfunding
– Operators needing a landlord-ready package and 3-year forecast
Why Choose This Business Plan?
Because lenders fund clarity, not vibes. This template mirrors what underwriters look for and saves $700+ versus hiring a consultant. It downloads instantly, is SBA/investor-ready, and includes niche details most plans miss—batch scheduling, cellar capacity, direct-to-consumer margins, distributor splits, and realistic staffing for busy weekends and quiet weekdays.

Frequently Asked Questions
Will this help me secure an SBA or bank loan?
Yes. The document is structured precisely for underwriting: a concise executive summary, market sizing tied to realistic pour prices, production and taproom capacity tables, and a transparent three-year forecast. Lenders can trace assumptions from brewhouse yield to sales by pint, flight, crowler, and wholesale keg—exactly the clarity they expect before approving funding.
Does it cover actual equipment and suppliers?
The plan references real brands and workflows: kettles and fermenters from Ss Brewtech, Blichmann, or Spike Brewing; draft hardware by Micro Matic; CO₂/N₂ systems; and cold-room layouts. You’ll see how these choices affect batch size, cellar turns, and cost of goods so your projections aren’t generic—they match the way breweries really operate.
What if I want to can beer or self-distribute?
You’ll find a simple canning model that accounts for seam loss, PakTech handles, labels, and labor. We mention common lines like Wild Goose or an Oktober manual seamer. For self-distribution, the plan explains wholesale margins, delivery routes, and cash-flow timing so you can show how packaged sales complement higher-margin taproom pours without starving working capital.
How do I edit and present this to investors or a landlord?
You receive an editable Word file and a clean PDF. Personalize the plan with your address, licensing timeline, pricing, and staffing, then export to PDF for email or print. The narrative is conversational and credible—so it reads well in a meeting—while the numbers stay transparent for diligence. Many founders pair it with a short slide deck for pitch night.
Does the marketing section go beyond social posts?
Yes. We include an event cadence (soft open, mug club, collabs), festival outreach, distributor sampling, and community touchpoints. We also map Untappd release notes, Instagram drops, and email/SMS updates to measurable goals—foot traffic, membership renewals, and sell-through by SKU—so marketing is tied to revenue, not just likes.
Customer Testimonials
“We secured a $150,000 SBA loan in 12 days. The banker called out how ‘clean and believable’ the forecast was. We ordered our Ss Brewtech cellar two weeks later.”
— Erin P., Founding Brewer, Painted River Ales
“The plan helped us justify a canning line and retail partnerships. Investors wired $80k after review, and our first Mosaic IPA drop sold out in a weekend.”
— Gabe T., Co-Owner, North Fork Brewing
“Landlord approval took one meeting. The operations and staffing pages answered every concern. We opened on schedule—no consultant needed.”
— Lila M., GM, Hearth & Hops Taproom
Brew With Confidence: A Plan Banks and Investors Respect
Every week you wait, nearby taprooms claim your market. This template saves you $700+ in consultant fees and gets you investor-ready in hours, not weeks.
Start selling with a proven business plan investors trust. Don’t waste months figuring it out — download, edit, and launch today.

