Executive Summary — Opens with lender-style clarity that states your model, positioning, and a clean use-of-funds that shows exactly how capital becomes revenue. It’s written to be scanned in under a minute, so a reviewer immediately understands viability, opening timeline, and owner equity. You edit a handful of nouns and numbers while keeping professional tone intact. The goal is instant credibility and a compelling reason to keep reading. It’s the fastest on-ramp to “yes.”

Market Overview — Frames local demand drivers (venues, planners, schools), seasonality, and early segments most likely to book. It right-sizes competitive claims by showing where you’ll win without overreach, which lenders prefer. The narrative ties search behavior and local partners to foot traffic and fittings. Clear assumptions make your pricing and hours feel grounded. Realism sells the plan.

Products & Pricing — Lays out tiered packages (standard, premium, designer) plus accessory add-ons with editable target margins. Each price point is tied to contribution toward break-even and cash flow, so you can defend every number in a meeting. Deposits, late-fee policies, and upsell opportunities are pre-written to reduce leakage. You’ll see exactly how package mix affects runway. It’s pricing you can explain, not guesswork.

Operations & Staffing — Turns daily workflow into explainable capacity: fittings per hour, alteration throughput, cleaning cadence, and inventory rotation. Labor by shift maps to peak weeks and prom/wedding surges, protecting customer experience and margins. POS, deposits, returns, and garment QC are integrated so nothing falls through the cracks. The plan reads like a real shop, not theory. Lenders trust it because it matches how operations actually run.

Marketing & Sales — A practical rhythm that mixes local SEO and reviews with partner channels: venues, planners, photographers, and school accounts. It focuses on repeatable actions that build trust early—referral kits, school calendars, and review prompts—rather than one-off ads. Each tactic connects to revenue targets and booking windows. You’ll know what to do each week to keep fittings full. Predictability beats hope-marketing.

Management & KPIs — Assigns responsibilities and the handful of metrics that matter: utilization, alteration turnaround, contribution margin, and cash runway. It defines thresholds for “healthy” vs “needs adjustment,” so you can course-correct before issues become expensive. Roles and SOPs keep quality consistent through peak season. The section signals discipline to lenders and partners. You’ll operate with clarity instead of chaos.

Financial Model — A transparent 36-month forecast covering revenue, COGS, labor, break-even, DSCR context, and cash flow—all wired to editable assumptions. You update a few inputs and the model recalculates margins and runway. Numbers read cleanly because they follow banker logic, not startup hype. Export a crisp PDF for proposals, venue approvals, and loans. Confidence comes from numbers you can defend.