Motel Business Plan Template – Instant Download

Launching or renovating a motel? Whether you’re opening a highway inn, repositioning an older property, or seeking SBA funding for expansion, this template gives you the lender-ready structure, language, and numbers banks expect—without hiring a consultant.

Delivered instantly in Microsoft Word and PDF, the plan covers occupancy/ADR/RevPAR modeling, seasonal rate strategy, OTA vs. direct mix, operations SOPs, staffing windows, and a complete 3-year forecast you can tune to your market and room count.

U.S. focus. SBA-aligned. Built to secure funding fast.

Methodology (How This Plan Is Built)

• SBA-style outline with lender-friendly headings and tables.
• 3-year forecast keyed to rooms, occupancy curve, ADR ladder, labor windows, and OPEX.
• Assumptions panel for quick edits (seasonality, OTA share, renovation timing).
• E-E-A-T: transparent sources where stats appear; conservative sensitivities.

Who Should Use This Plan

• First-time motel owners opening a roadside inn.
• Owners renovating or rebranding to lift ADR/RevPAR.
• Hospitality entrepreneurs applying for SBA loans or grants.
• Franchise buyers entering budget lodging.
• Investors needing a polished, lender-ready package.

Why Choose This Business Plan

Consultants add weeks and cost more than the template. This plan mirrors hospitality realities—occupancy math, ADR ladders, payroll windows, and renovation ROI—so lenders can validate assumptions quickly. Edit, export, and walk into underwriting with confidence.

Key Risks & Mitigations

• Demand Softness: Build conservative base case; diversify with corporate/AAA and direct promotions.
• Labor Variability: Staff by occupancy windows; cross-train to protect turns and service.
• OTA Fees: Push direct-booking offers; monitor channel mix weekly.
• Capex Overruns: Phase renovations; tie ADR lift to milestone gates.

How do I write a motel business plan?

Follow the SBA outline: Executive Summary, Market, Offers, Operations, Management, and Financials. Show RevPAR, margins, seasonality, OTA/direct mix, staffing by shift, and a 3-year forecast lenders can test.

What should my motel pricing include?

Weekday/weekend and seasonal tiers, corporate/AAA rates, and renovation-driven ADR lift. Protect NOI with labor windows, supply par-levels, and automated review responses that boost conversion.

Industry Snapshot (U.S.)

U.S. lodging results in 2025 show mixed performance—occupancy softness in several months alongside stable ADR in key markets. Operators are emphasizing weekday business mix, pushing direct bookings to reduce OTA costs, and phasing renovations to defend ADR and RevPAR. For modeling, show weekend/holiday peaks for drive-to markets, schedule labor by occupancy window, and use a conservative base case with sensitivity checks.

Sources: STR/CoStar — U.S. Hotel Performance (July 2025); AHLA — 2025 State of the Industry (Feb 2025).

What You’ll Turn In

• Editable business plan (Word) + matching PDF.
• 3-year forecast (occupancy, ADR, RevPAR, payroll, OPEX, break-even).
• Lender-style Executive Summary and use-of-funds overview.

What You’ll Customize

• Room mix, renovation plan, ADR ladder by season.
• OTA vs. direct strategy, corporate/AAA rates, partnerships.
• Staffing windows, housekeeping turns, vendor stack (PMS/accounting).

What’s Not Included

• Legal/tax advice or permitting filings.
• Custom financial modeling beyond the included 3-year forecast.
• Third-party software licenses or subscriptions.

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Frequently Asked Questions