Motel Business Plan Template – Instant Download

Launching or renovating a motel? Whether you’re opening a highway inn, repositioning an older property, or seeking SBA funding for expansion, this template gives you the lender-ready structure, language, and numbers banks expect—without paying a consultant.

Delivered instantly in Microsoft Word and PDF, the plan covers occupancy/ADR/RevPAR modeling, seasonal pricing, OTA strategy, operations SOPs, staffing, and a complete 3-year forecast you can tune to your market and room count.

U.S. focus. SBA-aligned. Built to secure funding fast.

What’s Inside

Executive Summary — Property snapshot, funding ask, use of funds, milestones, and unit economics.

Products & Services — Room types, amenities, packages, partnerships (loyalty/corporate), light F&B.

Market Analysis — Demand drivers (highway/airport/tourism), competitors, pricing bands, seasonality.

Operations — PMS/booking flow, front desk SOPs, housekeeping turns, maintenance, reviews strategy.

Marketing — OTA listing hygiene, direct-booking offers, local partnerships, review velocity & NPS.

Management — Ownership, GM/front desk/housekeeping org, training, shift coverage, vendor stack.

Financial Forecast — 3-year model (occupancy, ADR, RevPAR, payroll, OPEX, capex, break-even).

Who Should Use This Plan

• First-time motel owners opening a roadside inn
• Hospitality entrepreneurs applying for SBA loans or grants
• Existing owners renovating or rebranding for higher ADR
• Franchise buyers entering budget lodging
• Investors needing a polished, lender-ready package

Why Choose This Business Plan

Consultants run $700+ and add weeks. This template mirrors SBA flow and hospitality realities—occupancy math, ADR ladders, payroll windows, and renovation ROI—so lenders can validate your numbers quickly. Edit the assumptions, export to PDF, and walk into underwriting with confidence.

How do I write a motel business plan?

Follow the SBA outline: Executive Summary, Market, Offers, Operations, Management, and Financials. Tie revenue to rooms × occupancy × ADR; show RevPAR and margins. Include seasonality, OTA/direct mix, staffing by shift, renovation priorities, and a 3-year forecast lenders can test.

What should my motel pricing include?

Set weekday/weekend and seasonal bands with clear corporate/AAA rates. Use advance-purchase and length-of-stay offers to smooth occupancy. Model renovation-driven ADR lift and protect margins with labor windows, supply par-levels, and automated review responses that boost conversion.

Industry Snapshot (U.S.)

U.S. lodging demand has remained resilient with steady room-night recovery and travelers mixing leisure with business. For modeling, show seasonality (drive-to markets peak on weekends/holidays), incorporate a direct-booking push to lower OTA costs, and budget housekeeping/maintenance to match occupancy swings. Use renovation waves to lift ADR and RevPAR while protecting NOI through labor planning and procurement discipline.

What You’ll Turn In

• Editable business plan (Word) + matching PDF
• 3-year financial forecast (occupancy, ADR, RevPAR, payroll, OPEX)
• Lender-style Executive Summary and use-of-funds overview

What You’ll Customize

• Room mix, renovation plan, and ADR ladder by season
• OTA vs. direct strategy, corporate/AAA rates, loyalty & local partnerships
• Staffing windows, housekeeping turns, vendor stack (PMS/accounting)

What’s Not Included

• Legal/tax advice or permitting filings
• Custom financial modeling beyond the included 3-year forecast
• Third-party software licenses or subscriptions

Frequently Asked Questions

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