Medical Alert Service Business Plan Template – Instant Download

Struggling to prove your medical alert (PERS) startup is fundable? This template turns your idea into a lender-style narrative that walks through U.S. senior demand, your device mix (in-home console, mobile GPS pendant, fall detection add-on, caregiver app), and how monitoring, shipping, and returns actually work.

Delivered instantly in editable Word & PDF, it follows an SBA-aligned outline and includes a defendable 3-year forecast tied to activations per month, ARPU, churn curves, device COGS, carrier/monitoring fees, and support staffing. You can mention well-known players during competitive analysis (for example, Life Alert or Philips Lifeline) as examples only, then swap in your real partners and hardware.

Everything is written for U.S. markets and senior/caregiver channels, so you can send it to SBA lenders, banks, landlords, or early investors without rewriting from scratch.

How This Plan Was Built

• SBA-style outline with lender-friendly headings.
• Revenue = activations × ARPU × retention; costs tied to devices, carriers, monitoring, and support.
• Room to document HIPAA-adjacent safeguards and emergency-call workflows.
• Supports bundled or subsidized hardware, plus RMA and upgrade cycles.
• Assumes U.S. time zones and senior/caregiver messaging.

Who Should Use This Plan

— Entrepreneurs launching a PERS/medical alert startup
— Security/monitoring firms adding senior safety services
— Senior-care/home-care operators adding recurring revenue
— Founders pursuing SBA/bank loans, grants, or angels
— Teams that want a credible plan without $700+ consultant fees

Why Choose This Business Plan

Lenders back clarity, not hype. This template makes activations, ARPU, churn, device costs, and monitoring fees obvious — and links them to your 3-year cash flow. It’s delivered instantly and written so you can present to banks, landlords, or investor groups.

• Risk: high early churn → Mitigation: faster RMA, proactive device tests, caregiver education.
• Risk: carrier/monitoring cost increases → Mitigation: tiered pricing, annual reviews, negotiated volume.
• Risk: CAC too high on DTC → Mitigation: partner channels (home care, senior living, hospitals).

How do I write a medical alert business plan?

Start with U.S. senior demand in your service area, define your tiers by device/setup, map provisioning and monitoring to SLAs, and include a 36-month model tied to activations, ARPU, churn, and support. Add partner channels to control CAC.

How do I show lenders I can scale?

Show that every 10–25 activations you add has a clear support and RMA plan, that your monitoring center can absorb volume, and that churn stays below your LTV assumptions. The plan connects all of this to cash flow.

Industry Snapshot (U.S.)

Aging demographics, persistent fall risk, and caregiver stress continue to support U.S. demand for medical alert and PERS solutions. The 65+ population keeps growing, and falls remain a leading source of ER visits for older adults — which is why lenders want to see realistic activation and churn assumptions instead of hobby-level projections. Operators that combine partner channels (home care, senior living) with direct-to-consumer funnels tend to have steadier activations and lower CAC.

This template’s forecast ties together device costs, shipping and RMA, carrier/monitoring fees, and support headcount so lenders can see contribution margins even when volumes fluctuate month to month.

What You’ll Turn In / What You’ll Customize / What’s Not Included

• What You’ll Turn In: SBA-style plan (Word & PDF), 3-year forecast, KPI tables (activations, ARPU, churn), lender-ready assumptions.
• What You’ll Customize: device mix, pricing tiers, monitoring partners, app features, carrier partners, SLAs, referral/partner channels.
• What’s Not Included: third-party hardware/software, legal/tax advice, or BAAs — add your own agreements and policies.

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Helpful Reads

• SBA-Ready Business Plan Templates for Service Businesses
• Creating a Lender-Ready Business Plan (2025 Guide)