Lingerie Store Business Plan Template – Instant Download

Opening an intimate apparel boutique takes more than style — lenders and landlords want to see inventory math, fittings workflow, and a realistic 36-month forecast. This U.S.-focused lingerie store business plan template gives you that structure so you can show how traffic turns into conversion, average order value, and repeat customers.

Delivered instantly in editable Word & PDF, it is aligned to SBA expectations and includes store + Shopify/omnichannel notes, merchandising and size-range planning, and launch/seasonal marketing. Update your city, lease terms, vendors, and promo calendar, then export a lender-ready PDF.

U.S. market focus throughout. No pricing gimmicks. No generic retail copy — the plan speaks directly to lingerie, bras, shapewear, sleepwear, fittings, and add-on services.

Methodology (How This Plan Is Built)

1. SERP scan for “lingerie store business plan,” “intimate apparel boutique business plan,” “open a lingerie boutique,” and “lingerie shop financial forecast” to match current query intent.

2. Entity list: fittings, size range, bra/sleepwear/shapewear mix, Shopify POS, omnichannel, loyalty, shrink, seasonal drops, Valentine’s/Mother’s Day/Q4 gifting, landlord requirements.

3. Forecast chained to traffic → conversion → AOV → merchandise margins, plus labor and lease sensitivity.

4. Long-tail placement into Pricing, Compliance, and FAQ to capture “cost to open,” “licenses,” and “online + store” searches.

Who Should Use This Plan

• New lingerie or intimate apparel boutiques
• Women’s fashion retailers adding intimates/shapewear
• Shopify/omnichannel founders needing bank/landlord docs
• Owners rebranding or expanding into premium categories
• Applicants who must show 3-year cash-flow logic

Why Choose This Business Plan

Consultants can charge $700+ and still miss lingerie-specific details (size curve, fittings, shrink, seasonal promotions). This template already mirrors what U.S. lenders and landlords expect: clear drivers, defensible margins, and documented store procedures. Edit, export, present.

Key Risks & Mitigations

• Inventory/SKU bloat: mitigate with ABC categories, seasonal buy plans, and turns targets.
• Shrink/theft: mitigate with POS/barcode, fitting-room SOPs, and staff training.
• Seasonal cash dips: mitigate with subscriptions, gift sets, and online promos.
• Lease/rent pressure: mitigate with sales-per-square-foot and labor scheduling notes.

How do I write a lingerie store business plan?

Follow the SBA outline: executive summary, market, products/services, operations (store + online), management, and a 3-year forecast. Show how many customers you’ll serve, what they’ll buy, and how you’ll protect margin with fittings and curated add-ons.

Can I run in-store and Shopify together?

Yes — this plan includes notes for omnichannel inventory, promos, and fulfillment. Keep one source of truth for stock and use email/SMS to bring customers back in for fittings and higher-ticket sets.

Industry Snapshot (U.S.)

U.S. intimate apparel and lingerie retail sits in the mid-single-digit billions and continues to feel both ecommerce competition and demand for better fit and inclusive sizing. Digital sales of apparel grew in 2025, but specialty/boutique stores that offer fittings, curated brands, and local partnerships kept share. Winning plans show a calendar of launches and events, omnichannel traffic sources, and shrink controls lenders can audit.

Sources: IBISWorld — Lingerie Stores in the U.S. (2025); U.S. Census — Monthly & Quarterly Retail Indicators (accessed Oct 2025).

What You’ll Turn In / What You’ll Customize / What’s Not Included

What You’ll Turn In: lender-ready plan (Word & PDF), 36-month forecast, launch and promo calendar, inventory/shrink controls summary.

What You’ll Customize: store name, city/trade area, lease/fit-out, product and size mix, fitting services, Shopify/online setup, vendor list.

What’s Not Included: legal/tax advice, licensing filings, store build-out, third-party software subscriptions.

Glossary (Lingerie Retail)

Fitting-Room SOP: Standard procedure to support privacy, security, and shrink control during fittings.

Turns: How many times you sell through inventory in a given period; lenders want to see realistic turn assumptions.

Omnichannel: Running the same catalog across store and Shopify/online, with shared customers and promos.

Related Products

Women’s Boutique Business Plan
Women’s Shoe Store Business Plan
Maternity Store Business Plan

Helpful Reads

Essential Steps in Creating a Business Plan
Get the Business Plan That Actually Gets You Funded