A gun shop & shooting range business plan template is a professionally structured document that lays out your concept, revenue streams, operating model, and 36-month financial forecast in one place. You receive an editable Word plan, matching PDF, and a linked model that U.S. banks, SBA lenders, and investors can review quickly. It explains how your range will operate safely, how your shop will manage regulated inventory, and how memberships, classes, and retail sales support a realistic break-even. Everything is written so your own details drop into a defensible framework, delivered instantly and produced by BPlanMaker.

Industry Snapshot (U.S.)

Across the U.S., gun shops and indoor shooting ranges operate at the intersection of specialty retail, regulated products, and recreation. Demand is driven by personal protection buyers, sport shooters, hunters, and law enforcement agencies that need safe, reliable places to train. In many markets, operators blend a well-lit, modern showroom with an indoor range that can run year-round regardless of weather, keeping revenue less seasonal than purely outdoor facilities.

In practice, successful facilities balance high-ticket firearms and optics with steady consumable sales like ammunition and range time, plus memberships, lockers, and instruction packages. Customers increasingly expect online inventory visibility, digital waivers, and easy booking for lanes and classes, while local competition often comes from older facilities that haven’t updated safety briefings, ventilation, or retail presentation. Because firearms remain heavily regulated, lenders and landlords focus on whether you can manage compliance, training, and cash flow, not just sell product.

Indoor ranges that show a clear plan for noise control, backstops, air handling, and staff training tend to negotiate better lease terms and community acceptance. For lenders, the key is a defensible path to break-even built on realistic lane utilization, membership adoption, and gross margin on firearms and accessories rather than aggressive best-case assumptions. A grounded plan helps them see that your revenue mix, expenses, and compliance investments support sustainable operations instead of a short-term spike.

Classification/licensing: NAICS 713990 — Official NAICS page. Industry background: U.S. Small Business Administration.

Trusted by 6,000+ entrepreneurs. Built for real funding, real permits, and real operations.

What’s Inside the Gun Shop & Shooting Range Business Plan Template

You get a fully drafted, lender-aware narrative and a 36-month forecast that already “speaks range.” Instead of starting from a blank page, you customize a plan that understands firearms retail, indoor lane scheduling, memberships, and training revenue, so your final document reads like it was written with your local market in mind.

1) Executive Summary

This section summarizes your concept, location, and funding needs in clear, direct language lenders can scan quickly. It frames how your shop and range work together, outlines your target customers, and highlights your competitive edge on safety, service, and facility quality. For lenders, it becomes the roadmap to the rest of the document, making it obvious what you’re building and why the numbers deserve a deeper look.

2) Services & Revenue Model

Here you detail how revenue comes from firearms, ammunition, accessories, range time, memberships, rentals, and instruction. The text is pre-structured to support different mixes, whether you emphasize training, memberships, or high-end retail. It explains add-ons like gun-cleaning services or events in terms lenders understand, so they see a diversified, recurring revenue engine rather than just one-time sales.

3) Market & Local Demand Analysis

This section walks through your local population, buyer segments, and competing ranges or shops, then connects that context to your pricing and lane mix. It helps you articulate why your site, parking, visibility, and access to law enforcement or club shooters make sense. For lenders, it shows you’ve done the homework on who will actually use the facility and how you’ll win share in a regulated, reputation-sensitive market.

4) Operations, Facility, and Standards

This portion describes how you’ll run the day-to-day: receiving and logging firearms, managing secure storage, checking customers in, briefing range rules, and supervising lanes with trained RSOs. It touches on facility elements like ventilation, backstops, and noise control in business-planning terms rather than technical blueprints. Here’s why this matters for lenders: it proves you understand that smooth, compliant operations are as critical as sales volume.

5) Marketing & Booking Growth Plan

In this section you outline how you’ll attract and retain shooters through local search, reviews, partnerships, club nights, and training calendars. It shows how online booking, email offers, and membership perks can smooth out peaks and valleys in lane usage. The copy is written so you can plug in your specific channels, but the structure stays focused on repeat visits, word of mouth, and long-term member relationships.

6) Management, Staffing, and Training

This element explains who runs the business, what roles you’ll hire for, and how you’ll train staff on safety, customer service, and compliance. It helps you document range safety officer responsibilities, sales-floor expectations, and classroom instruction standards in a way that reassures reviewers. For lenders and landlords, it signals that you’re planning a professional operation with clear accountability, not an informal club.

7) 3-Year Financial Forecast

The 36-month model ties lane utilization, membership counts, average tickets, and major expense lines into a realistic profit-and-loss picture. You can adjust assumptions for pricing, volume, staffing, and rent while keeping the statements consistent. Founders use this to avoid “back-of-the-envelope” math and present a realistic, defensible set of assumptions that matches what lenders expect to see for a modern gun shop and range.

Who This Plan Is For

This plan is built for U.S. owners opening a first gun shop, converting an FFL into a full-service destination, or adding an indoor range and training academy to an existing location. It also works for partners pitching landlords on a build-out, founders preparing SBA or bank packages, and operators who want a single document they can share with advisors, insurers, and key staff instead of juggling separate notes and spreadsheets.

Why This Template Works

You make a one-time purchase with no subscriptions, then download an instantly available, SBA-aligned format that mirrors what lenders already expect to see. The 36-month forecast is built around realistic volume and margin assumptions instead of aggressive “best case” numbers, and every section is written for the gun shop and range niche rather than a generic retail outline. For founders, that means less time wrestling with structure and more time dialing in the details that make your facility stand out.

Frequently Asked Questions

Related Products

• Vape Shop Business Plan Template
• Dart Store Business Plan Template
• Gas Station & Mini Mart Business Plan Template

Helpful Reads

• The No-Mercy Pawn Shop Guide (Win Day One)
• Make Your Town Bleed Neon: The Paintball Shop Profit Plan

Open a Safer, Smarter Gun Shop & Range

Every month you wait, prime locations, memberships, and training contracts go to better-prepared operators. A clear, lender-aware plan helps you move from idea to funded project without guessing through the structure or financials on your own.

Download this niche-specific template, customize it with your market and facility details, and walk into lender, landlord, or partner meetings with a document that shows you’ve thought through safety, operations, and profitability from day one.

Start with a professional gun shop & shooting range plan that’s ready for real-world funding conversations.

Last updated: 2025 by BPlanMaker.