Assisted Living Facility Business Plan Template | Instant Download

Industry Snapshot (U.S.)

Demand is driven by an aging population, memory-care needs, and family preference for safe, local options. Success comes from clear care standards, reliable staffing, and an occupancy plan tied to referral networks.

Classification: NAICS 623312 — Assisted Living Facilities for the Elderly.

What’s Inside the Plan (7 Core Sections)

1) Executive Summary — Frames the community concept, capacity, location, and use-of-funds. Connects staffing hours and licensed beds to first-year revenue and break-even timing, with a clear opening timeline and 90-day priorities.

2) Market Overview — Quantifies senior demographics, referral sources (hospitals, physicians, case managers), and competitive positioning. Identifies the highest-fit resident profile and pricing strategy.

3) Products & Services — Defines ADLs, meals, medication management, transportation, and optional memory-care programs. Shows how service bundles and add-ons protect margin while staying family-friendly.

4) Operations & Staffing — Maps shift coverage, caregiver-to-resident ratios, RN oversight, training, and safety protocols. Lists vendor terms, incident reporting, and compliance checklists.

5) Marketing & Sales — Outlines tours, community outreach, partnership rhythm, digital profiles, and review strategy. Connects weekly activities to inquiries, tours, and move-ins.

6) Management & KPIs — Clarifies owner/administrator duties, QA cadence, and core metrics (inquiries → tours → move-ins, occupancy %, caregiver retention, resident satisfaction, incident rates).

7) Financial Forecast (36 Months) — Models rates, occupancy ramp, wages, supplies, and overhead to show revenue, margins, and cash flow. Includes break-even and runway with scenario levers.