Industry Snapshot (U.S.)

App development and SaaS services (NAICS 541511) grow on the back of subscriptions and enterprise demand. Fundable plans connect release cadence and security to CAC/LTV math and retention-first onboarding. Reviewers want to see credible forecasts, uptime policies, and a roadmap tied to milestones.

Classification: 541511 — Custom Computer Programming Services (Official NAICS site)

What’s Inside the Plan (7 Core Sections)

1) Executive Summary. Your mission, problem/solution, target users, and traction to date—followed by a focused funding ask and milestone table so lenders grasp potential and timing fast.

2) Products & Services. Platforms (iOS/Android/Web), feature roadmap, security (auth, encryption, backups), support model, and monetization options with rationale—subscriptions, IAP, ads, or licensing.

3) Market Analysis. TAM/SAM/SOM, ICP profiles, competitor grid, and pricing comps. You’ll cite credible sources and explain your edge in distribution, switching costs, or integrations.

4) Operations Plan. Sprints, code review, CI/CD, QA plan, cloud architecture, observability, and incident response so reviewers see predictable shipping and reliability discipline.

5) Marketing Strategy. Acquisition (ASO, content, paid), onboarding experiments tied to activation, lifecycle messaging for retention, and referral loops—rolled into CAC and LTV targets.

6) Management & Staffing. Founder bios, role coverage (product, eng, design, growth), advisors, and a phased hiring plan mapped to the roadmap so accountability is obvious.

7) Financial Forecast (36 months). Model of users, conversions, ARPU, churn, infra and headcount; outputs P&L, cash runway, and break-even so banks and investors can validate assumptions quickly.

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