3D/4D Ultrasound Studio Startup Costs & Lender Expectations (2025)
Share
3D and 4D elective prenatal imaging studios are still booking sessions across the U.S. — but landlords and lenders want to see a real plan, not just a gender-reveal idea. This post shows you what they expect in 2025 and points you to the 3D/4D Ultrasound Business Plan Template so you can hand them something lender-readable.
Quick view (U.S., 2025):
- Typical launch range: $28,000 – $85,000 depending on lease + ultrasound unit.
- Best shot at approval: present a 3-year forecast that shows weekend capacity.
- Must-have in plan: HIPAA-aware workflow + sonographer/contract staffing.
Why lenders care about elective ultrasound structure
Because this is an elective service and not billed through insurance, you have to prove demand, seasonality (2nd/3rd trimester), and realistic pricing. That is exactly what the product plan does — it lays out Executive Summary → Market → Services → Operations → 36-month forecast in the U.S. SBA order so a bank credit file can follow it.
In 2025, U.S. landlords still lease to prenatal boutiques that show: (1) local OB/GYN and midwife referral strategy, (2) proof of compliant imaging practices, and (3) a backup mobile/pop-up offer for slow months. The BPlanMaker template already speaks that language.
What to put in your 3D/4D ultrasound business plan
- Executive Summary tailored to elective prenatal imaging.
- Services: studio sessions, gender reveals, heartbeat animals, HD-live tiers.
- Market Analysis: local pregnancy counts + competitor scan shops.
- Operations: appointment flow, photo/video delivery, privacy.
- Marketing: OB outreach, Instagram/TikTok, baby expos.
- Management: owner-operator + credentialed sonographer.
- Financial Forecast: 36-month, with weekend peak revenue.
What does it cost to open?
Most U.S. startups should model:
- Leasehold / small medical-office-type space: $1,200 – $2,500/mo.
- Ultrasound/4D imaging unit (purchase/financed): $12,000 – $35,000.
- Branding, website, booking, initial ads: $1,500 – $4,000.
- Insurance / legal / HIPAA-aware setup: $800 – $1,800.
Your lender will want to see those numbers in a 3-year view — which the template already gives you.
Compliance & licensing reminder (U.S.)
Elective ultrasound rules vary by state and by how close you are to clinical diagnostics. Make sure your plan states that you follow local medical-imaging and privacy guidance and that all diagnostic questions are referred to the patient’s provider. That line alone makes the plan feel more professional to a landlord.
Get the ready-to-edit version:
Download the 3D/4D Ultrasound Business Plan Template in Word/PDF and just plug in your local rates, imaging unit, and referral list.
More planning help
More BPlanMaker business plan templates are available in the store — pick the closest match for your medical or personal-services concept.
Explore our newest planning and launch articles in the BPlanMaker blog for U.S. operators.
