Personal Trainer Business Plan – SBA-Approved & Editable Template

Start your personal training business with this professionally written business plan — ideal for fitness coaches, independent trainers, bootcamp instructors, and virtual wellness consultants. Includes an editable Word document, 3-year financial forecast, SBA-compliant format, and everything you need to plan and pitch successfully.

Whether you're training clients in-home, at a gym, or virtually, this plan gives you the structure, branding, and financials to grow confidently and secure funding if needed.

Delivered instantly. Fully customizable. Built to get funded.

What's Inside the Business Plan?

Executive Summary – Clear goals & mission

Products & Services – One-on-one training, group sessions, online coaching, nutrition planning

Market Analysis – Fitness trends, target demographics, demand for virtual training

Operations Plan – Scheduling, equipment, client communication, tools used

Marketing Strategy – Social media, referrals, gym partnerships, local networking

Management Overview – Solo trainer, partnerships, expansion planning

Financial Forecast – 3-year revenue projection with client targets, expenses & break-even

Who Should Use This Plan?

This template is built for:
– Personal trainers launching solo or with a small team
– Fitness instructors offering in-person or virtual coaching
– Entrepreneurs seeking SBA or local grant funding
– Trainers scaling their business with a solid plan and forecast

Why Buy Our Business Plan Templates?

Our plans are crafted by professionals and optimized for funding success. You'll get real structure, market-based insights, and a format trusted by lenders, all delivered in editable Word and PDF formats for easy customization.